{"id":5677,"date":"2025-02-18T14:56:43","date_gmt":"2025-02-18T14:56:43","guid":{"rendered":"https:\/\/solvingcom.com\/?p=5677"},"modified":"2025-02-18T15:36:03","modified_gmt":"2025-02-18T15:36:03","slug":"sta-je-to-seo-i-zasto-je-kljucan-za-svaki-uspesan-veb-sajt","status":"publish","type":"post","link":"https:\/\/solvingcom.com\/sr\/sta-je-to-seo-i-zasto-je-kljucan-za-svaki-uspesan-veb-sajt\/","title":{"rendered":"\u0160ta je to SEO, i za\u0161to je klju\u010dan za svaki uspe\u0161an veb-sajt?"},"content":{"rendered":"

SVE \u0160TO TREBA DA ZNATE DA ZAPO\u010cNETE SA VA\u0160OM SEO STRATEGIJOM –<\/strong><\/p>\n\n\n\n

Autor: Mihailo \u0110uri\u0107<\/strong><\/a> \u2013<\/p>\n\n\n\n

Da li Vam se \u010dini kao da malo ljudi pose\u0107uje Va\u0161 sajt, iako je dizajn odli\u010dan, funkcionalnost na
mestu i sadr\u017eaj bogat? Cela nova dimenzija postoji ako se uzme u obzir SEO (Search Engine
Optimization). U trci sa milion sajtova poput Va\u0161eg, kvalitetan SEO \u0107e Vas u\u010diniti pobednikom.<\/p>\n\n\n\n

\u0160ta ta\u010dno SEO zna\u010di?<\/h3>\n\n\n\n

Bilo ko, ko ho\u0107e da pristupi Va\u0161em sajtu, mora da ga na\u0111e pomo\u0107u internet pretra\u017eiva\u010da.
Uzmimo za primer jedan od najpopularnijih – Google. Na osnovu razli\u010ditih faktora, o kojima \u0107e
biti re\u010d u nastavku bloga, Google procenjuje koliko se Va\u0161 sajt uklapa u ono \u0161to internet korisnik
tra\u017ei. Uz kvalitetnu optimizaciju, Google \u0107e progurati Va\u0161 sajt na vrh pretrage. Evo \u0161ta sve
spada u SEO:<\/p>\n\n\n\n

Sre\u0111ivanje URL-a<\/h3>\n\n\n\n

U\u0111ite na bilo koji sajt, pa zatim na bilo koju stranicu. Gore u search bar-u \u0107e vam se pojaviti
URL, odnosno ta\u010dna odrednica gde se na internetu nalazi stranica koju gledate. Tu mogu stajati
naziv va\u0161eg brenda, kao i usluge koju nudite. Me\u0111utim, ukoliko niste uradili SEO za URL, on
mo\u017ee izbaciti samo nasumi\u010dan niz slova i brojeva, \u0161to ne\u0107e uticati na funkcionisanje sajta, ali
mu pretra\u017eiva\u010d ne\u0107e dati prednost.
Jo\u0161 jedan savet \u0161to se ti\u010de URL-a, izbegavajte duplikate. Ukoliko, na primer, na Va\u0161em sajtu
imate posebnu stranicu za kontakt, ne morate da, u okviru druge stranice imate isti taj sadr\u017eaj.
Zbuni\u0107e se, kako pretra\u017eiva\u010d kome ne\u0107e biti jasno koju stranicu da preporu\u010di, tako i korisnik koji
ne\u0107e znati u \u010demu je razlika.<\/p>\n\n\n\n

Klju\u010dne re\u010di<\/h3>\n\n\n\n

Kada Vas interesuje neki proizvod ili usluga, potrudi\u0107ete se da \u0161to preciznije otkucate \u0161ta Vam
treba u pretra\u017eiva\u010du. Zatim \u0107e Vam na vrh iza\u0107i ono \u0161to je najbli\u017ee Va\u0161oj pretrazi. Tu igru vodi
pametno kori\u0161\u0107enje klju\u010dnih re\u010di. To je najosnovniji deo SEO-a. Pretra\u017eiva\u010d meri koliko puta se
one pojavljuju na stranici, da li se pojavljuju u prvom pasusu, u kom pasusu ih ima najvi\u0161e, da li
ih ima u naslovu i podnaslovu, itd. Treba imati u vidu da svaki tekst na Va\u0161em sajtu mora biti
zanimljiv korisnicima – zato je potrebno na\u0107i pravu meru i strategiju kako upotrebiti te klju\u010dne
re\u010di. Uz strpljenje i trud koje ulo\u017eite u SEO teksta, pretra\u017eiva\u010d \u0107e mu dati prednost, a ciljna
publika \u0107e ga s lako\u0107om \u010ditati.<\/p>\n\n\n\n

Slike i video sadr\u017eaji <\/h3>\n\n\n\n

Postoji mnogo na\u010dina na koje korisnici mogu da do\u0111u do nekog veb-sajta. Na primer, ako tra\u017ee
recept za kola\u010d, verovatno \u0107e izabrati onaj sa najprimamljivijom slikom. Uz sliku je link koji vodi
na sajt gde se recept nalazi. Dobro ura\u0111en SEO tu potrazumeva da: slike moraju biti jasne,
dobrog kvaliteta, na pravom mestu u odnosu na sadr\u017eaj sajta, itd. Isto va\u017ei i za video sadr\u017eaje.
Naslovi tih slika i video sadr\u017eaja tako\u0111e bi trebalo da sadr\u017ee klju\u010dne re\u010di, kako bi im pretra\u017eiva\u010d
dao prednost u odnosu na milion istih. Zato SEO donosi rezultat – bez obzira sa koje strane
interneta dolaze korisnici, njihov put je utaban tako da \u0107e najbr\u017ee na\u0107i ono \u0161to im treba na
Va\u0161em sajtu.<\/p>\n\n\n\n

Jednom kad ste primenili SEO strategiju na ceo sajt, potrebno je malo vremena da se rezultati
pojave. Kao i sve drugo vezano za veb-sajtove, SEO vremenom gubi svoj efekat i potrebno je
a\u017eurirati ga, odnosno promeniti strategiju. Predlog je da se to radi na svakih 3 do 6 meseci, kao
i da se sav novi sadr\u017eaj optimizuje pre objavljivanja na sajt.<\/p>\n\n\n\n


To je proces koji ne prestaje – zato nas kontaktirajte<\/a> i mi \u0107emo na\u0107i najbolji raspored za SEO,
ta\u010dno onoliko koliko Va\u0161em sajtu treba da dostigne svoj maksimum.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

SVE \u0160TO TREBA DA ZNATE DA ZAPO\u010cNETE SA VA\u0160OM SEO STRATEGIJOM – Autor: Mihailo \u0110uri\u0107 \u2013 Da li Vam se \u010dini kao da malo ljudi pose\u0107uje Va\u0161 sajt, iako je dizajn odli\u010dan, funkcionalnost namestu i sadr\u017eaj bogat? Cela nova dimenzija postoji ako se uzme u obzir SEO (Search EngineOptimization). U trci sa milion sajtova poput Va\u0161eg, kvalitetan…<\/p>","protected":false},"author":4,"featured_media":5680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[124],"class_list":["post-5677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","tag-odrzavanje-sajta"],"yoast_head":"\n\u0160ta je to SEO, i za\u0161to je klju\u010dan za svaki uspe\u0161an veb-sajt? | Solving Communications<\/title>\n<meta name=\"description\" content=\"U trci sa milion sajtova poput Va\u0161eg, kvalitetan SEO \u0107e Vas u\u010diniti pobednikom., Google \u0107e progurati Va\u0161 sajt na vrh pretrage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solvingcom.com\/sr\/sta-je-to-seo-i-zasto-je-kljucan-za-svaki-uspesan-veb-sajt\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160ta je to SEO?\" \/>\n<meta property=\"og:description\" content=\"U trci sa milion sajtova poput Va\u0161eg, kvalitetan SEO \u0107e Vas u\u010diniti pobednikom, Google \u0107e progurati Va\u0161 sajt na vrh pretrage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solvingcom.com\/sr\/sta-je-to-seo-i-zasto-je-kljucan-za-svaki-uspesan-veb-sajt\/\" \/>\n<meta property=\"og:site_name\" content=\"Solving Communications\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalvideosandevents\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-18T14:56:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T15:36:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solvingcom.com\/wp-content\/uploads\/2025\/02\/SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1160\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aleksandra Djuric\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u0160ta je to SEO?\" \/>\n<meta name=\"twitter:description\" content=\"U trci sa milion sajtova poput Va\u0161eg, kvalitetan SEO \u0107e Vas u\u010diniti pobednikom., Google \u0107e progurati Va\u0161 sajt na vrh pretrage.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/solvingcom.com\/wp-content\/uploads\/2025\/02\/SEO.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aleksandra Djuric\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/solvingcom.com\/sta-je-to-seo-i-zasto-je-kljucan-za-svaki-uspesan-veb-sajt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/solvingcom.com\/sta-je-to-seo-i-zasto-je-kljucan-za-svaki-uspesan-veb-sajt\/\"},\"author\":{\"name\":\"Aleksandra Djuric\",\"@id\":\"https:\/\/solvingcom.com\/en\/#\/schema\/person\/e12265e2deb52d8e09cd63365345cde0\"},\"headline\":\"\u0160ta je to SEO, i za\u0161to je klju\u010dan za svaki uspe\u0161an veb-sajt?\",\"datePublished\":\"2025-02-18T14:56:43+00:00\",\"dateModified\":\"2025-02-18T15:36:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/solvingcom.com\/sta-je-to-seo-i-zasto-je-kljucan-za-svaki-uspesan-veb-sajt\/\"},\"wordCount\":660,\"publisher\":{\"@id\":\"https:\/\/solvingcom.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/solvingcom.com\/sta-je-to-seo-i-zasto-je-kljucan-za-svaki-uspesan-veb-sajt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solvingcom.com\/wp-content\/uploads\/2025\/02\/SEO.jpg\",\"keywords\":[\"Odr\u017eavanje sajta\"],\"articleSection\":[\"Web Design\"],\"inLanguage\":\"sr-RS\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solvingcom.com\/sta-je-to-seo-i-zasto-je-kljucan-za-svaki-uspesan-veb-sajt\/\",\"url\":\"https:\/\/solvingcom.com\/sta-je-to-seo-i-zasto-je-kljucan-za-svaki-uspesan-veb-sajt\/\",\"name\":\"\u0160ta je to SEO, i za\u0161to je klju\u010dan za svaki uspe\u0161an veb-sajt? 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