{"id":5567,"date":"2025-01-08T12:10:39","date_gmt":"2025-01-08T12:10:39","guid":{"rendered":"https:\/\/solvingcom.com\/?p=5567"},"modified":"2025-01-27T18:21:11","modified_gmt":"2025-01-27T18:21:11","slug":"virtuelno-realno-ili-online-poslovno-okruzenje","status":"publish","type":"post","link":"https:\/\/solvingcom.com\/en\/virtuelno-realno-ili-online-poslovno-okruzenje\/","title":{"rendered":"Virtuelno, Realno ili Online poslovno okru\u017eenje"},"content":{"rendered":"\n

DA LI STE SPREMNI ZA PROMENE?<\/strong> – <\/p>\n\n\n\n

Autor: Boris \u0110uri\u0107<\/a><\/strong> – <\/p>\n\n\n\n

Lockdown zbog pandemije je pokazao da rad od ku\u0107e ima svoj potencijal, ali se ne mogu svi navi\u0107i da ujutro ne krenu na posao ve\u0107 samo upale ra\u010dunar. Sa druge strane, online sastanci su ve\u0107 uveliko dominantni u odnosu na sastanke u kancelarijama. Ako se izmaknemo i sagledamo poslovne komunikacije u sprezi sa novim tehnologijama samo pet godina unazad, vide\u0107emo da je poslovno komnuniciranje od ku\u0107e sve zastupljenije. Tehnologija virtuelne (VR) i nadogra\u0111ene (AR) realnosti nudi nova zanimljiva re\u0161enja koja premo\u0161\u0107avaju nedostatak poslovne atmosfere u online poslovnim komunikacijama. Ipak, da li je realno da kompanije pre\u0111u sa Teams, Zoom, Google Meet ili neke srodne aplikacije, na VR tehnologiju? \u0160ta to virtuelna stvarnost nudi \u0161to ne mo\u017ee preko klasi\u010dnih online platformi? Da li je ta\u010dno da ba\u0161 ni\u0161ta ne mo\u017ee da nadomesti atmosferu sastanka u pravoj kancelariji? Odgovore na ova pitanja \u0107e dati vreme pred nama. U me\u0111uvremenu, evo nekih parametara za pore\u0111enje i razmi\u0161ljanje na tu temu:

PROSTOR<\/strong><\/p>\n\n\n\n

Kamera koja nas snima obuhvata i prostor iza nas koji mo\u017ee biti reprezentativan, ali \u010desto odaje ku\u0107nu atmosferu i uglove sobe koji ne pripadaju poslovnom okru\u017eenju. U virtuelnoj kancelariji, na primer u aplikaciji Engage, u\u010desnici sede za konferencijskim stolom u sali opremljenoj za prezentovanje. Dodu\u0161e, prikazani su svojim avatarom i to ima svojih prednosti i mana. Velika prednost virtuelne kancelarije je \u0161to se mo\u017ee menjati po potrebi u bilo koji prostor u ponudi, poput Oxfordske biblioteke, katamarana ili \u010dak povr\u0161ine Marsa. Za realni sastanak se morate propisno obu\u0107i, isto i za online ako palite kameru, ali u virtuelnom okru\u017eenju va\u0161 avatar je uvek fit i skockan po meri. Ne postoje izgu\u017evane ko\u0161ulje i prolivena kafa po pantalonama. Ipak, energija prostora ispunjenog ljudima je od velikog zna\u010daja u poslovnoj komunikaciji. Ta\u010dno je da je u komunikacija sa udaljenih lokacija jedino mogu\u0107a online ili u VR okru\u017eenju, ali realni susret ima ozbiljne prednosti, a najbli\u017ee tome je biti zajedno u virtuelnom poslovnom prostoru. (Tri boda za Realnu Realnost, dva za VR i jedan za online).<\/p>\n\n\n\n

AUDIO<\/strong><\/p>\n\n\n\n

U RR mo\u017eete da \u0161apnete kolegi ne\u0161to, a da vas ostali ne \u010duju. Dodu\u0161e, vide\u0107e da se do\u0161aptavate \u0161to nije pristojno. Mo\u017eete poslati poruku, ali ni to nije ba\u0161 diskretno. U OL komunikaciji mo\u017eete poslati poruku drugom u\u010desniku izvan aplikacije tako da niko ne vidi. U VR aplikaciji ne mo\u017eete poslati poruku, bar za sada, i sve \u0161to ka\u017eete svi \u010duju kao da su pored vas. Dodu\u0161e, u zavr\u0161noj fazi je razvoj Spacial Audio tehnologije koja dozvoljava da ono \u0161to je dalje u virtuelnom prostoru bude ti\u0161e, tako da dvoje kolega u dnu stola mogu jedan drugom da \u0161apnu ne\u0161to a da to ne stigne do drugih. (Tri boda za OL, dva za RR i jedan za VR).<\/p>\n\n\n\n

TEHNOLOGIJA ZA PREZENTOVANJE<\/strong><\/p>\n\n\n\n

U RR mo\u017eete prikazati prezentaciju na ekranu i\/ili crtati po tabli. U VR-u mo\u017eete da crtate po whiteboard-u, dodu\u0161e samo \u010di\u010da gli\u0161u dok se ne naviknete, ali preko online platformni to ne radite jer je ekran mali. Ono \u0161to se naj\u010de\u0161\u0107e koristi u online komunikaciji  je deljenje ekrana, \u0161to u RR nije mogu\u0107e. U OL okru\u017eenju mo\u017eete da delite ekran ali ne mo\u017eete da ustanete i prezentujete dok na ekranu prikazujete prezentaciju. U VR-u mo\u017eete i jedno i drugo, i to mnogo bolje tehni\u010dki pokriveno jer pored velikog erana na zidu sale svaki u\u010desnik ima manji ispred sebe na kome prati prezentaciju ako sedi dalje od ekrana. (Tri boda za VR, dva za RR i jedan za OL).<\/p>\n\n\n\n

FEEDBACK<\/strong><\/p>\n\n\n\n

Va\u017eno je da pratimo da li su nas \u010duli ili su im misli \u201codlutale\u201d. U RR pratimo izraze lica slu\u0161alaca i procenjujemo da li im je jasno to \u0161to prezentujemo. Ono \u0161to avatarima nedostaje je mimika lica i nemogu\u0107nost primanja povratnih informacija koji vam ka\u017eu da li imate njihovu pa\u017enju ili ne. Noviji VR headseti imaju i unutra\u0161nje kamere koje snimaju mimiku lica i prenose na avatare u realnom vremenu, ali to je samo simulacija, daleko od prave primene. Za sada, vidljivije je i na manjem ekranu u OL, a avatari su nekako \u201cispali iz video igre\u201d vi\u0161e nego poslovne reprezentacije na\u0161ih pojava. U Online komunikaciji je vidljiva facijalna ekspresija, ali su, ako imamo vi\u0161e u\u010desnika, ti skrinovi mali i mimika nije toliko uo\u010dljiva kao u RR prezentovanju. (Tri boda za RR, dva za OL i jedan za VR, uz napomenu da VR tehnologija u tom smeru napreduje krupnim koracima.)<\/p>\n\n\n\n

UBEDLJIVOST U NASTUPU<\/strong><\/p>\n\n\n\n

Ukoliko vam je va\u017eno da vas kolege \u010duju i prihvate to \u0161to imate da im ka\u017eete, klju\u010dno je da budete ubedljivi. Najlak\u0161e je kad ste samouvereni i kad pucate od samopouzdanja, ali to kod ve\u0107ine ljudi nije slu\u010daj. Istra\u017eivanja su pokazala da kroz avatare lak\u0161e komuniciramo. To nije novo saznanje, jo\u0161 u doba renesanse bili su popularni balovi pod maskama. Kad imate masku koja sakriva va\u0161e lice, subjektivni ose\u010daj je da ta maska sakriva va\u0161u li\u010dnost i \u010desto vas upravo to osloba\u0111a u komunikaciji. Upotreba avatara u digitalnom komuniciranju je tu teoriju dokazala. \u010cest je slu\u010dajh da smu\u0161eni i upla\u0161eni od javnog nastupa, prezenteri ispolje ve\u0107e samopouzdanje, razdraganost i komunikativnost nego u realnom \u017eivotu. (Tri boda za VR, dva za OL i jedan za RR).<\/p>\n\n\n\n

ZAKLJU\u010cAK<\/strong><\/p>\n\n\n\n

Kratka analiza pokazuje da je sastanak u kancelariji i dalje najbolja opcija za dogovore, ali su nijanse u pitanju. Dodu\u0161e va\u017ene nijanse. (Bodovi: RR 11, VR 10 OL 9) Tako\u0111e, nije uzeta u obzir pristupa\u010dnost, \u0161to daje najve\u0107u prednost Online komuniciranju. VR tehnologija je i dalje daleko od \u0161iroke primene. Dodu\u0161e, to se menja iz godine u godinu. Stru\u010dnjaci predvi\u0111aju da \u0107e do kraja 2030. Godine, u svakoj ku\u0107i biti bar po jedan VR headset, kao \u0161to je danas televizor, i da \u0107e za odre\u0111ene poslove biti obavezan za sastanke. Za\u0161to biste klijentu prikazivali crte\u017ee kad mo\u017eete da mu poka\u017eete sve kao da mu je proizvod kod ku\u0107e na stolu. BMW je ve\u0107 lansirao VR app koji omogu\u0107ava korisnicima da iz svoje ku\u0107e vide kako novi model izgleda i spolja i iznutra, pa \u010dak i da upale i \u010duju motor. U poslovnoj primeni, VR uzima sve vi\u0161e maha i sva ve\u0107i je broj aplikacija. Klizimo ka bezkontaktnom dru\u0161tvu kao u Spilbergovom filmu Ready Player One.<\/p>\n\n\n\n

Samo je pitanje – Da li ste spremni?<\/a><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

DA LI STE SPREMNI ZA PROMENE? – Autor: Boris \u0110uri\u0107 – Lockdown zbog pandemije je pokazao da rad od ku\u0107e ima svoj potencijal, ali se ne mogu svi navi\u0107i da ujutro ne krenu na posao ve\u0107 samo upale ra\u010dunar. Sa druge strane, online sastanci su ve\u0107 uveliko dominantni u odnosu na sastanke u kancelarijama. Ako…<\/p>\n","protected":false},"author":4,"featured_media":5569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[121],"class_list":["post-5567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-virtuelna-realnost","tag-virtuelna-realnost"],"yoast_head":"\nVirtuelno, Realno ili Online poslovno okru\u017eenje | Solving Communications<\/title>\n<meta name=\"description\" content=\"Tehnologija virtuelne (VR) i nadogra\u0111ene (AR) realnosti nude nova inovativna re\u0161enja koja unapre\u0111uju online poslovne komunikacije.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solvingcom.com\/en\/virtuelno-realno-ili-online-poslovno-okruzenje\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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